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Summary: The Long Tail: Review and Analysis of Anderson’s Book PDF




by Businessnews Publishing : Summary: The Long Tail: Review and Analysis of Anderson’s Book

ISBN : #2511048930 | Date : 2016-09-16

Description :

PDF-86a4e | The must-read summary of Chris Anderson’s book: “The Long Tail: Why the Future of Business is Selling Less of More”.This complete summary of the ideas from Chris Anderson’s book “The Long Tail” shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few unit… Summary: The Long Tail: Review and Analysis of Anderson’s Book


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[Pub.48fwr] Summary: The Long Tail: Review and Analysis of Anderson’s Book PDF | by Businessnews Publishing


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by E.Jerome MacCarthy : Essentials of Marketing

ISBN : #0072299428 | Date :

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Be In It to Win: Strategies to Develop the Positive Attitude You Need for Sales Success (SellingPower Library) PDF




by Gerhard Gschwandtner : Be In It to Win: Strategies to Develop the Positive Attitude You Need for Sales Success (SellingPower Library)

ISBN : #0071474005 | Date : 2006-05-26

Description :

PDF-98f52 | “Motivation is like bathing or eating. You need to do it regularly to survive.” Says Zig Ziglar, America’s number one motivator. Motivation is the key leadership skill that can vastly improve your quality of life and, in turn, positively impact sales. Developing it-and keeping it alive-is what winning is all about. Be In It to Win is filled with inspiring insights, exclusive interviews, … Be In It to Win: Strategies to Develop the Positive Attitude You Need for Sales Success (SellingPower Library)


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by Jim Rohn : The Five Keys to Understanding the Marketplace

ISBN : # | Date : 2006-07-24

Description :

PDF-1ce4a | For professional and personal development, this audio program will play a pivotal role in developing your skills and life philosophy. Millions of people have benefited from the timeless wisdom from this masterful communicator. Add it to your audio collection today.The man many consider to be America’s Foremost Business Philosopher, has been sharing his success principles and strategies for more th… The Five Keys to Understanding the Marketplace


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The Five Keys to Understanding the Marketplace by by Jim Rohn

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Brand Management Strategy Measurement Analysis PDF A1d42d8b3

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Brand Management: Strategy, Measurement and Yield Analysis PDF




by Rajagopal : Brand Management: Strategy, Measurement and Yield Analysis

ISBN : #1600219454 | Date : 2013-04-17

Description :

PDF-06724 | Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what ‘value’ means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time… Brand Management: Strategy, Measurement and Yield Analysis


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Brand Advocate Strategy Driven Workbook PDF 462141092

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The Brand Advocate: A Strategy-Driven Workbook PDF




by William Nissim : The Brand Advocate: A Strategy-Driven Workbook

ISBN : #0595376193 | Date : 2005-12-21

Description :

PDF-2c1e9 | What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate.In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by… The Brand Advocate: A Strategy-Driven Workbook


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Vulnerability Corporate Reputation Leadership Sustainable PDF 2964c9f4f

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The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value PDF




by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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India Reloaded Inside Resurgent Consumer PDF 1841480eb

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by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

Description :

PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World PDF




by Frederick L. Allen : Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

ISBN : #0887307515 | Date : 1995-07-05

Description :

PDF-048ea | “A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola’s corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness.”–The Financial Times… Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World


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Online Course Pack Competitive Positioning PDF 5526df3a1

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Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition PDF




by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

Description :

PDF-a4911 | … Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition


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